NEWAI Copilot summarizes and tags every conversation automatically

Answer every customer. Close every deal. One Front Desk.

Fellix unifies WhatsApp, Instagram, Messenger, and website chat into one inbox with an AI agent that answers and qualifies, and a built-in pipeline that shows you which conversations turn into revenue.

The Fellix Front Desk inbox, with WhatsApp, Instagram and Messenger conversations in one queue

Why Fellix?

Every conversation flows through a single pipeline. Support, sales and ads, all in one tool.

Support questions, sales inquiries, and leads used to live in three different tools. Fellix puts them in one AI powered Front Desk, so nothing slips through and every channel feeds the same pipeline.

FrontDesk

An agentic front desk for all channels

Fellix answers from your real rates and availability, on WhatsApp, Instagram, or your website, any hour, in the guest’s own language.

Meta Ads Built-in

Convert ad clicks into conversations

When a customer clicks a Facebook or Instagram ad and opens a conversation, Fellix recognises the campaign behind it and opens accordingly.

Sales Pipeline

Built-in pipeline, not just a frontdesk

Every conversation is automatically tagged Hot, Warm, or Cold and tracked through Open, Won, or Lost, so support and sales finally share one source of truth.

Front Desk

Every channel, one inbox, zero blind spots

See every conversation the moment it happens, with the context your team needs to jump in without asking the customer to repeat themselves.

Unified inbox

WhatsApp, Instagram, Messenger, and website chat in one queue. Escalated, in-progress, and resolved conversations sorted automatically.

AI + human, same thread

Your AI agent drafts and replies; your team steps in anytime with the full conversation and an AI-written summary already waiting.

Voice, not just chat

WhatsApp calls are logged automatically — missed, answered, and tied back to the right customer conversation.

Auto-captured contact info

Names, phone numbers, and emails are pulled from the conversation as they’re shared. No forms, no manual data entry.

Granular team routing

Assign teams to specific channels and numbers, so the right conversations reach the right people automatically.

Tags & outcomes built in

Track leads, escalations, and outcomes with reusable tags — Won, Lost, Follow-up, VIP — shared across your whole team.

Industries

AI tuned to the way your industry actually works

Your customers’ questions don’t look like everyone else’s, and neither should your agent. Fellix is configured around the workflows, urgency, and compliance rules that define your sector.

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Results

Enterprise-grade AI, built for measurable ROI

Fellix takes the repetitive half of every conversation off your team, so cost per conversation falls while response times drop.

3,000 conversations/mo
10010,000
$18 per hour
550
400 per month
01,000
$per customer

Hours saved / month

240 hrs

Time your team gets back for conversations that need a person

Cost savings / month

$4,320

The cost of scaling support without adding headcount

Revenue recovered / month

$6,800

From leads answered instantly instead of late

Total monthly impact

$11,120

Combined cost savings and revenue recovered

AI Agent

An agent you can actually brief, test and trust

Configure what your AI agent knows and how it behaves, test it before it ever talks to a customer, and watch it get better every week.

Knowledge it actually uses

Business info, FAQs, documents, and your own website the agent answers only from what you’ve given it, and says so when something isn’t covered.

Behavior you control

Set tone of voice, list phrases it should never say, and decide exactly when it hands off, like leaving pricing blank so every quote goes to a human.

Tested before it goes live

Run real scenarios in a sandbox, grade every answer, and re-test automatically whenever you change what the agent knows.

Configuring an AI agent's knowledge, tone of voice and handoff rules in Fellix

Analytics

See what’s working, not just what happened

Every conversation, call, and campaign rolls up into one dashboard, so you know what to fix and what to scale.

Conversations, measured

Response time, resolution time, escalation rate, and volume by channel and by topic automatically, without exporting a spreadsheet.

Pipeline, not just tickets

Win rate, lost reasons, and average days to close, broken down by agent and by lead quality, so support and sales see the same numbers.

Campaign attribution, built in

See exactly which ad, which channel, and which campaign turned into a paying customer, down to the individual lead.

The Fellix analytics dashboard showing conversation, pipeline and campaign metrics

Built for

Different teams. Same Front Desk.

Always-on support for

Support & CX teams

Cut response times without adding headcount. Let AI resolve the repetitive share of conversations, and give your team full context on the rest.

Read more about Support & CX teams

More pipeline for

Sales & growth teams

Every WhatsApp and Instagram lead qualified and tagged automatically, with campaign attribution down to the ad that sent it.

Read more about Sales & growth teams

Full visibility for

Founders & operators

One dashboard for every conversation, every channel, every outcome, without living inside three different tools.

Read more about Founders & operators

Security

Built to handle real customer data, carefully

Role based access, signed webhook events, and per channel knowledge scoping, so sensitive information stays visible only to the people who need it.

  • Role basedaccess control
  • Signedwebhook events
  • Field levelknowledge scoping
  • Compliance awareAI behavior

Integrations

Every channel, one AI agent

Every channel, one AI agent

WhatsApp Business, Instagram, Facebook Messenger, and a website chat widget you can drop in with one line of code, all answered by the same AI agent, with the same knowledge.

Built for Meta Ads

Click-to-WhatsApp and Lead Ads are captured automatically the moment someone messages, tracked all the way from campaign to Won, with no manual tagging required.

Connects to the tools you already run on

Native channels today; HubSpot, Stripe, Google Calendar, Zapier, and Twilio on the way, plus signed webhooks so any system you build can react to a conversation the moment it happens.

By the numbers

The case for an AI Front Desk

Contact centers already use AI in customer serviceGartner, via Lorikeet 2026
88%
cost per AI resolved contact, vs. $13.50 for a human assisted oneGartner, 2026
$1.84
first contact resolution rate for mature AI native support deploymentsIndustry benchmark, 2026
55–70%
Underperforming AI deployments fail from poor knowledge-base prep, not the modelGartner 2025 AI Implementation Survey
62%

Learn more

Frequently asked questions

What is Fellix?

Fellix is an AI powered Front Desk: one inbox for WhatsApp, Instagram, Messenger, and website chat, an AI agent that answers and qualifies customers, and a built-in pipeline and analytics layer so support and sales see the same numbers.

How is Fellix different from a chatbot builder?

A chatbot builder gives you a script. Fellix gives you a front desk: the same AI agent answers on every channel from the knowledge you have given it, a human can take over mid-thread with the full history and an AI summary, and every conversation is tagged and tracked through a pipeline to Won or Lost.

Who is Fellix built for?

Teams whose customers arrive by message rather than by ticket — support and CX teams, sales and growth teams, and the founders and operators who want one dashboard instead of three tools.

How does Fellix decide when to hand off to a human?

You decide. You set the tone of voice, list phrases the agent should never say, and choose the topics it must not answer — leaving pricing blank, for example, sends every quote to a person. The agent also hands off on its own when a question falls outside the knowledge you have given it.

Can I test the AI agent before it talks to customers?

Yes. Run real scenarios against the agent in a sandbox, grade each answer, and re-run the whole set automatically whenever you change what the agent knows, so a knowledge edit cannot quietly break an answer that used to be right.

How much does Fellix cost?

Pricing depends on conversation volume and the channels you connect. See the pricing page for the current plans, or book a demo and we will size it against your own volume.